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Can Technology Fix the Rivalry?

It is not surprisingly that there are always challenges of communication between the marketing and sales departments in business, in fact a study shows that most of the marketers aren’t happy with the degree of communication between teams like other sales team too.

Is there anything that can be done? Truly this is not something to just like its chances on hope since your business can seriously suffer. Gladly, there’s a way that this can be changed altogether, through technology – Celigo – the smart cloud integration platform as a service is an app for everything.

Communication and Collaboration Efficiency.

In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In cases like this, neither of the team speaks to each other, which can end up ruining your business, and thus you should find a viable solution like Celigo – the smart cloud integration platform as a service is an app for everything, which has a structured channel of communication like slack.

However, communication and team work is important as both department depend on each other to increase sales. Marketers might be having all the information needed by sales people to close deals. Both team creating content makes it easier for the sales team to close more sale deals.

Form an SLA

It is essential that both teams are aware of their position. Thus, the service level agreement is the place you need to start – the document needs to be defined, monitored and measured. Gather your team together and come up with everything from the buyer personas to the lead definition and end gpals – feel free to use Celigo.

Nonetheless, with time, you need to go through your SLA agreement and ensure that it is working. This can be done by using some data and analytics to come up with some metric that s able to ensure that the revenue goals, number of leads for marketing and conversion rate stay afloat.

Looking at the buyer journey.

Immediately you’re done working on the SLA, you should get some time to define the buyer journey which means the journey customers expect as they purchase the product to the minute it comes right at their doorstep – apparently, this can done through the Celigo platform.

This is the most important aspect of sales, as most companies end up giving their sales team different information as compared to what the marketing team had advertised or even hear a repeat of the same information.

That is why it is important to use platforms like Celigo – the smart cloud integration platform as a service is an app for everything, that can integrate your sales team with the marketing team for easier communication.